The Art of Competitive Sales

Winning When the Stakes Are High

In today's cutthroat marketplace, good isn't good enough.

You need to be strategic, sharp, and relentlessly focused if you want to rise above the noise, outmanoeuvre the competition, and win the deals that truly matter.

The Art of Competitive Sales is your tactical guide to thriving in high-stakes sales environments, where every conversation counts, and second place is just another way of saying, I lost the sale.

Built on 25+ years of real-world experience, this book gives you the edge by teaching you how to:

Understand the rules of competitive sales and how the game is really played

Analyze the competition so you can anticipate, outthink, and out-position them

Craft a Unique Sales Proposition that’s impossible to ignore or copy

Deploy high-performance sales strategies that drive urgency and trust

Leverage technology to gain insights, boost productivity, and stay ahead

Master negotiation skills that create win-win outcomes without giving away margin

Whether you're competing in crowded industries, chasing big accounts, or navigating long, complex sales cycles, this book is your competitive advantage.

If you're ready to stop reacting and start leading, if you're prepared to win more than your fair share!

The Art of Competitive Sales will give you the tools, mindset, and method to close with confidence when the stakes are high.

You’ve Got This!