With over 25 years of sales experience spanning small businesses to global multinational organizations, Aven Cole has built a reputation as a sales professional known for his clarity, precision, and results. From day one, Aven had a natural ability to pick up new skills quickly, so quickly, in fact, that others often assumed he had some secret formula. The truth? It was simply old-fashioned hard work, deep listening, and a relentless curiosity to ask questions.

That dedication caught the attention of senior leaders early in his career, leading to opportunities to induct and train every new hire joining the sales team. As demand for his guidance grew—from colleagues, team members, and other departments Aven began documenting his insights and strategies in detail. Over time, he developed a structured sales process covering every stage of the sales cycle.

Today, Aven Cole is the author of a growing collection of practical, concise sales books, each under 100 pages. These books are designed to be carried with you, referenced on the go, and applied in real time. Clear, actionable, and, more importantly, understandable information and details, all based on decades of frontline experience, they serve as blueprints for sales professionals who want to level up, close with confidence, and navigate each stage of the sales journey with purpose.

I’ve learned a long time ago that success in sales isn’t just about numbers, it’s about people.
Yes, the numbers are important, very important, but it’s people who make the decision.

People make the decision to buy, not to buy, and to ghost you.

So whether you're new to sales or a seasoned pro, Aven’s books are designed to help you think sharper, act smarter, and sell better, one stage at a time.

A lot of people I train, not just during new starter induction/onboarding training sessions but also colleagues who had been with companies for a very long time, told me the reason they didn’t ask for help and guidance was that companies and Sales Managers and Sales Team Leaders used this against the people as a negative.

There is no risk of any of that here. Grab a couple of books, increase your abilities, level up, fill in some gaps, and WIN deals.

You’ve Got This!